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Lead Product Designer and Content Creator

Hi, I'm Sid.

I specialise in: ✏️ Full-Scale Design Systems 🎯 UX Flows 🛍️ Marketplaces 📈 SaaS Apps 🎨 Beautiful UI Design 🏗️ Architecting Digital Solutions 📼 Motion Graphics and Animation
  • Borrow A Boat
Building Quotes for Charter Agents

Building Quotes for Charter Agents

Building an internal tool that let's agents get quotes to prospective and returning customers faster and more efficiently.

— view project
  • HowNow
Online Video learning

Online Video learning

We built an online marketplace for experts to share their knowledge and get paid

— view project
  • DESIGN SYSTEMS
Building Scalable Design Systems

Building Scalable Design Systems

Empowering Product, Design and Engineering teams with complete Design Systems and workflows

— view project
  • PRS for Music
Disrupting the world of music licensing

Disrupting the world of music licensing

How to change the way businesses purchase music licenses

— view project
— I build designs systems and digital products for companies

Leading Product Design in start-ups, scale-ups and enterprise companies for growth, innovation and human centred user experiences.

Through research and understanding the user journeys and business goals, I work with product owners and managers to realise the potential and produce innovative solutions.

Craft beautiful interfaces and moments of joy make for an improved experience. I strive to create usable and friendly designs that compliment the UX design.

Working with developers to create an all encompassing system for Design. With a well managed and connected Design System, we can put together functional, beautiful systems that ease the handover transition and build industry-leading frameworks.

I've led and managed teams of product owners, developers and designers to increase and improve the velocity of sprints. Providing the requisite training and guidance to lead the Product and Design functions in a company.

With a background in filmmaking, I can produce anything from micro-interactions for digital products all the way to long form series.

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