Case Studies
Selected works from 2016 - present
An Introduction
19+ years of experience at the nexus of art, design & technology
Background
A Brief history of professional experience
About me
Designer by nature, creator by obsession.
I’m Sid—a multidisciplinary designer, constantly exploring new skills and ideas. I design because I love it, because I was born to, because I can’t not.
Here’s what I’m up to:
- Learning piano and guitar to add raw, analogue soul to my music. 
- Studying Japanese—because one language is never enough. 
- Exploring front-end development to design smarter, buildable solutions. 
Beyond design:
- Writing and producing music that bridges the digital and the organic. 
- Mentoring designers to kickstart their careers. 
- Guiding startup founders from zero to one, turning ideas into reality. 
- Capturing life—through photography, film, and cinematic storytelling. 
- Traveling the world, creating relentlessly, and building with intention. 
Passionate? Always. Reach out, let’s talk.
Previous Experience
Caplight
Head of Design
2022 - Current
PRS for Music
Product Design Lead
2021 - 2022
iPlato Healthcare
Product Design Lead
2021 - 2021
Borrow a Boat
Staff Product Designer
2019 - 2021
HowNow (previously Wonderush)
Founding Designer → Chief Design Officer
2015 - 2019
Other Works
Curated selection of work across diverse creative disciplines














































