Case Studies
Selected works from 2016 - present
An Introduction
19+ years of experience at the nexus of art, design & technology
Background
A Brief history of professional experience
About me
Designer by nature, creator by obsession.
I’m Sid—a multidisciplinary designer, constantly exploring new skills and ideas. I design because I love it, because I was born to, because I can’t not.
Here’s what I’m up to:
Learning piano and guitar to add raw, analogue soul to my music.
Studying Japanese—because one language is never enough.
Exploring front-end development to design smarter, buildable solutions.
Beyond design:
Writing and producing music that bridges the digital and the organic.
Mentoring designers to kickstart their careers.
Guiding startup founders from zero to one, turning ideas into reality.
Capturing life—through photography, film, and cinematic storytelling.
Traveling the world, creating relentlessly, and building with intention.
Passionate? Always. Reach out, let’s talk.
Previous Experience
Caplight
Head of Design
2022 - Current
PRS for Music
Product Design Lead
2021 - 2022
iPlato Healthcare
Product Design Lead
2021 - 2021
Borrow a Boat
Staff Product Designer
2019 - 2021
HowNow (previously Wonderush)
Founding Designer → Chief Design Officer
2015 - 2019
Other Works
Curated selection of work across diverse creative disciplines