PRODUCT DESIGN LEAD • CREATIVE DIRECTION • CONTENT

REMOTE • LONDON, UK

Hi,

I'm Sid

A multi-disciplinary designer working remotely from London

SSID.DESIGN / V7.3

© 2024

PRODUCT DESIGN LEAD • CREATIVE DIRECTION • CONTENT

REMOTE • LONDON, UK

Hi,

I'm Sid

A multi-disciplinary designer working remotely from London

SSID.DESIGN / V7.3

© 2024

An Introduction

19+ years of experience at the nexus of art, design & technology

For anyone
Recruiters
Founders
Product Managers
Designers
Engineers
Marketers

With over 14 years in product design and two decades in the creative world, I’ve built a career around solving real problems with meaningful, impactful design. I create products that don’t just work—they resonate. Grounded in thoughtful strategy and validated by real users, my work is all about delivering value with creativity, care, and a deep understanding of what makes people tick.

For anyone
Recruiters
Founders
Product Managers
Designers
Engineers
Marketers

With over 14 years in product design and two decades in the creative world, I’ve built a career around solving real problems with meaningful, impactful design. I create products that don’t just work—they resonate. Grounded in thoughtful strategy and validated by real users, my work is all about delivering value with creativity, care, and a deep understanding of what makes people tick.

Functional
Beautiful
Considered
Crafted

These values guide everything I design. Whether working solo as a founding designer or collaborating with a team, I’m driven to deliver solutions that combine beauty with practicality. My approach is deeply pragmatic—ensuring that every design is achievable, meaningful, and moves us closer to our goals. Efficiency and results always come first, but beauty and excellence are never far behind.

My experience spans film, music, animation, graphic design, and product design, giving me a refined aesthetic perspective that I bring to every project. I’m not only dedicated to learning and adapting quickly to any industry but also focused on understanding both the business objectives and customer needs. By staying grounded in what’s possible and keeping a clear focus on the user, I work closely with all team members to turn visions into products that succeed.

In each role, my goal is the same: to do my best work, creating value with designs that look and feel exceptional while ensuring they serve their purpose seamlessly.

Functional
Beautiful
Considered
Crafted

These values guide everything I design. Whether working solo as a founding designer or collaborating with a team, I’m driven to deliver solutions that combine beauty with practicality. My approach is deeply pragmatic—ensuring that every design is achievable, meaningful, and moves us closer to our goals. Efficiency and results always come first, but beauty and excellence are never far behind.

My experience spans film, music, animation, graphic design, and product design, giving me a refined aesthetic perspective that I bring to every project. I’m not only dedicated to learning and adapting quickly to any industry but also focused on understanding both the business objectives and customer needs. By staying grounded in what’s possible and keeping a clear focus on the user, I work closely with all team members to turn visions into products that succeed.

In each role, my goal is the same: to do my best work, creating value with designs that look and feel exceptional while ensuring they serve their purpose seamlessly.

Functional
Beautiful
Considered
Crafted

These values guide everything I design. Whether working solo as a founding designer or collaborating with a team, I’m driven to deliver solutions that combine beauty with practicality. My approach is deeply pragmatic—ensuring that every design is achievable, meaningful, and moves us closer to our goals. Efficiency and results always come first, but beauty and excellence are never far behind.

My experience spans film, music, animation, graphic design, and product design, giving me a refined aesthetic perspective that I bring to every project. I’m not only dedicated to learning and adapting quickly to any industry but also focused on understanding both the business objectives and customer needs. By staying grounded in what’s possible and keeping a clear focus on the user, I work closely with all team members to turn visions into products that succeed.

In each role, my goal is the same: to do my best work, creating value with designs that look and feel exceptional while ensuring they serve their purpose seamlessly.

Background

A Brief history of professional experience

About me

Designer by nature, creator by obsession.

I’m Sid—a multidisciplinary designer, constantly exploring new skills and ideas. I design because I love it, because I was born to, because I can’t not.

Here’s what I’m up to:

  • Learning piano and guitar to add raw, analogue soul to my music.

  • Studying Japanese—because one language is never enough.

  • Exploring front-end development to design smarter, buildable solutions.

Beyond design:

  • Writing and producing music that bridges the digital and the organic.

  • Mentoring designers to kickstart their careers.

  • Guiding startup founders from zero to one, turning ideas into reality.

  • Capturing life—through photography, film, and cinematic storytelling.

  • Traveling the world, creating relentlessly, and building with intention.

Passionate? Always. Reach out, let’s talk.

Previous Experience

Caplight

Head of Design

2022 - Current

PRS for Music

Product Design Lead

2021 - 2022

iPlato Healthcare

Product Design Lead

2021 - 2021

Borrow a Boat

Staff Product Designer

2019 - 2021

HowNow (previously Wonderush)

Founding Designer → Chief Design Officer

2015 - 2019

Other Works

Curated selection of work across diverse creative disciplines

Have a project in mind?

Let's get to work.

OPEN TO FULLTIME, CONTRACT AND RETAINER OPPORTUNITIES

hi@ssid.design

COPYRIGHT 2024 S SID AHMED. ALL RIGHTS RESERVED

Have a project in mind?

Let's get to work.

OPEN TO FULLTIME, CONTRACT AND RETAINER OPPORTUNITIES

hi@ssid.design

COPYRIGHT 2024 S SID AHMED. ALL RIGHTS RESERVED